Volvo and Chrysler beef up Costco member deals

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Costco Auto Program is expanding efforts to make special offers on individual brands that go beyond standard discounts or employee pricing at prescreened dealerships.

Since 1989, the warehouse club’s auto program has let its U.S. members get certificates ensuring specific discounted prices on vehicles from participating dealerships that agreed to not upsell those customers into other vehicles. Kicking off in 2013, some brands even suggested discounts equivalent to what the automaker’s employees receive to Costco members in special sales drives.

But two fresh Costco discount programs suggest fresh twists:

1. A program with Volvo Cars combines both special incentives and employee pricing.

Two. Costco members can claim special incentives at any U.S. Chrysler dealership, not only those vetted by Costco.

“This is just the beginning,” said Jay Maxwell, director of strategic partnership development for Costco Auto Program. “We expect to do many more special programs like this next year with a multitude of automakers.”

In a promotion with Volvo Cars until Oct. Two, Costco members can receive employee pricing, an extra incentive and a $200 Costco cash card on eligible two thousand seventeen and two thousand eighteen Volvo vehicles.

This year’s Volvo suggest to Costco members includes A-plan pricing and extra incentives of $Trio,000 on two thousand seventeen and two thousand eighteen S90 models; $750 on two thousand seventeen and two thousand eighteen S60, V60, V90 Cross Country and XC90 models; and $750 on the two thousand seventeen XC60.

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Participants can combine the Costco incentive with existing Volvo discounts and incentives. After completing purchases through the program, Costco members who accomplish a member satisfaction survey will receive the $200 Costco cash card.

In 2013, a Costco-Volvo joint promotional effort produced 7,500 vehicle sales, the companies said.

In a separate promotion also until Oct. Two, Costco members can receive a special $1,000 incentive on two thousand seventeen and two thousand eighteen Chrysler Pacifica minivans. The Costco special incentive also can be combined with other current Chrysler rebates and incentives.

The Pacifica initiative is the very first time Costco has opened participation to any of a brand’s dealers on a national basis, “but we can do this on a regional level as well,” Maxwell said.

In July, Costco tested expanded custom-made drives with a promotion for the northeastern and western regions of Cadillac. “We sold 1,700 Cadillacs,” Maxwell said.

Until now, Costco promotions were available only at dealerships that had agreed to rigorous conditions as to how they would treat customers sent by Costco. Failure to abide by those rules could lead to a dealership being dropped from Costco’s list and thereby losing the extra business.

In 2016, U.S. Costco members bought 490,000 fresh and used vehicles through the warehouse club’s auto program, up five percent from 2015, Costco spokeswoman Honey Mae Kenworthy said. The total includes cars, light trucks, motorcycles, RVs and 7,000 powersports vehicles such as all-terrain vehicles and individual watercraft.

The Costco Auto Program is primarily aimed at new-vehicle buyers, but fourteen percent of its two thousand sixteen volume was used vehicles.

Chrysler and Volvo at Costco: Two automakers add employee-like pricing for Costco members

Volvo and Chrysler beef up Costco member deals

Share

Costco Auto Program is expanding efforts to make special offers on individual brands that go beyond standard discounts or employee pricing at prescreened dealerships.

Since 1989, the warehouse club’s auto program has let its U.S. members get certificates ensuring specific discounted prices on vehicles from participating dealerships that agreed to not upsell those customers into other vehicles. Beginning in 2013, some brands even suggested discounts equivalent to what the automaker’s employees receive to Costco members in special sales drives.

But two fresh Costco discount programs suggest fresh twists:

1. A program with Volvo Cars combines both special incentives and employee pricing.

Two. Costco members can claim special incentives at any U.S. Chrysler dealership, not only those vetted by Costco.

“This is just the beginning,” said Jay Maxwell, director of strategic partnership development for Costco Auto Program. “We expect to do many more special programs like this next year with a multitude of automakers.”

In a promotion with Volvo Cars until Oct. Two, Costco members can receive employee pricing, an extra incentive and a $200 Costco cash card on eligible two thousand seventeen and two thousand eighteen Volvo vehicles.

This year’s Volvo suggest to Costco members includes A-plan pricing and extra incentives of $Trio,000 on two thousand seventeen and two thousand eighteen S90 models; $750 on two thousand seventeen and two thousand eighteen S60, V60, V90 Cross Country and XC90 models; and $750 on the two thousand seventeen XC60.

Drive Reviews

Participants can combine the Costco incentive with existing Volvo discounts and incentives. After completing purchases through the program, Costco members who finish a member satisfaction survey will receive the $200 Costco cash card.

In 2013, a Costco-Volvo joint promotional effort produced 7,500 vehicle sales, the companies said.

In a separate promotion also until Oct. Two, Costco members can receive a special $1,000 incentive on two thousand seventeen and two thousand eighteen Chrysler Pacifica minivans. The Costco special incentive also can be combined with other current Chrysler rebates and incentives.

The Pacifica initiative is the very first time Costco has opened participation to any of a brand’s dealers on a national basis, “but we can do this on a regional level as well,” Maxwell said.

In July, Costco tested expanded custom-made drives with a promotion for the northeastern and western regions of Cadillac. “We sold 1,700 Cadillacs,” Maxwell said.

Until now, Costco promotions were available only at dealerships that had agreed to stringent conditions as to how they would treat customers sent by Costco. Failure to abide by those rules could lead to a dealership being dropped from Costco’s list and thereby losing the extra business.

In 2016, U.S. Costco members bought 490,000 fresh and used vehicles through the warehouse club’s auto program, up five percent from 2015, Costco spokeswoman Honey Mae Kenworthy said. The total includes cars, light trucks, motorcycles, RVs and 7,000 powersports vehicles such as all-terrain vehicles and private watercraft.

The Costco Auto Program is primarily aimed at new-vehicle buyers, but fourteen percent of its two thousand sixteen volume was used vehicles.

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