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Effects, VR, Games and Transmedia

April twenty four – 27, Stuttgart, Germany

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Press Release #1 (pdf): DE / EN

Press Release #Two (pdf): DE / EN

Special Press Release: Automotive Industries meets Real-Time at FMX in Stuttgart, Europe’s Capital of the Car Industry (pdf): DE / EN

Special Press Release: Automotive Industries meets Real-Time at FMX in Stuttgart, Europe’s Capital of the Car Industry

Ludwigsburg/Germany, April Trio, 2017. FMX is glad to announce its very very first series of talks on Automotive at FMX. Under the headline “Automotive Industries Meet Real-Time,” FMX will bring together players such as Audi AG, McLaren, Renault-Nissan, Mackevision, 3DEXCITE, AImotive, Burrows, IGNYTE, REWIND and ZeroLight. The keynote for this vital set of presentations will come from Chris Bradshaw, Senior Vice President of Media & Entertainment, Education Practices, and Influence at Autodesk. He will discuss the convergence of automotive and media industries, focusing on real-time technologies and their influence. One central project in the limelight is the BLACKBIRD® Project, which was introduced at this year’s GDC by Epic Games and The Mill, and the upcoming Pixar film Cars Trio, which FMX will spotlight more than a month before its official US release.

Alistair Thompson, Vince Baertsoen and Joji Tsuruga (The Mill) as well as Kim Libreri, Francois Antoine, Michael Gayand Guillaume Abadie (Epic Games) will discuss how they joined compels to revolutionize the conventions of digital filmmaking and the future of customer engagement with production instruments such as The Mill BLACKBIRD®, Mill Cyclops™ and the latest iteration of Epic’s Unreal Engine. Mill BLACKBIRD®, is a fully adjustable car equipment that can be modified in length and width as well as programmed to replicate the driving characteristics of any car. Fitted with a camera equipment, lidar scanner and tracking markers, this vehicle can be used with Unreal Engine to create any photo-real car in CGI in real time. Mill BLACKBIRD®, starlets in The Human Race, a brief film that merges real-time visual effects and live-action storytelling, which was premiered to launch the two thousand seventeen Chevrolet Camaro ZL1 at this year’s Game Developers Conference in San Francisco.

Virtual Design for Cars for over twenty five years: Racoon

How do Visual Effects and Real-time Technologies merge and benefit the Automotive Industry? Mackevision’s Juri Stanossek, VFX Supervisor, and Benny Glende, Head of Real-time, speak about technical challenges but also open up fresh perspectives on Cinematography for Car Commercials and the use of Real-time 3D-Technology. Also on-board: Tim Rau from 3DXCITE with a presentation of their most latest developments.

The Use of VR in Marketing and User Practices: Jaguar VR and Audi VR

Leif Petersen (IGNYTE) and Thomas Zuchtriegel (Audi AG) will dive into the Audi VR Practice. The Audi VR Practice, which select Audi dealers are outfitted with, acts as a car configurator for potential buyers. It permits the VR user to switch the look of the car and walk around it. Solomon Rogers (REWIND) provides an insight into the creation of the Jaguar VR Practice, which was the central showpiece of the Jaguar all-electric I-PACE concept car launch. Working with Imagination, REWIND combined virtual reality and social reality with product demo to create a unique multi-user practice. More than three hundred people around the world were transported into a virtual space, where they were able to interact with one another, the car’s creators, a live presenter and the car itself; they were even able to sit behind the stirring wheel.

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