Regional launch of Tata Zest in Delhi

Date: August 20, 2014

Price (in lakh): Rs Four.64- 6.99 (Ex-showroom, Fresh Delhi)

Variants: XE (Base), XM (Mild), XMS (Mild Safety), XMA F-tronic and XT

The covers were taken off Tata’s latest suggesting, the Zest, in Delhi today. With this fresh compact sedan, Tata Motors is looking to concentrate its energies on switching the pic of the brand in the minds of Indian customers. Through its “Horizonext” program, the company aims to stir forward keeping the following four parameters in mind:

1. Intense product concentrate

Two. Launch of two fresh products every year

Trio. World class manufacture

Four. Enriched customer purchase practice

Five. Consistent quality practice

According to Mr. Girish Wagh, Senior Vice President, Program Planning and Product Management, sculpted lines of the assets, a slingshot line across the side and driver focused interior layer treatment are all part of Tata’s “DesignNext” philosophy. Signature daytime running LED lights have also been provided at the front of this car. Tata’s aggressive grille, seen earlier in the Indigo and the Indica, has now been substituted with the smiling grille.

As per global trends, tremendous attention has been paid to make the Zest a delight for the private holder. Tata Motors acknowledges that many of its cars such as the Indigo and the Indica have been a favourite among fleet owners, but the Zest will not be following the same path.

Tata Motors has also worked hard to improve upon the level of customer service. Across Fresh Delhi, the company now has a total of fourteen showrooms and twenty eight workshops. More than three thousand staff have been trained on enhancing the customer practice at the showrooms. Each member will a palm held device, which will explain the technology in this vehicle through a movie. In addition, a Wise Tracker at every showroom will greatly assist the company in Real Time Sales Management.

For the purpose of warranty, Tata has come up with the fresh “333 Confidence” program. It covers a three year warranty or one lakh km, whichever is earlier. In addition, it also offers a three year maintenance suggest or forty five thousand km, and a three year 24×7 Roadside Assistance program.

Many customers and auto journalists have often accused Tata Motors of not providing enough attention to level of quality. Showcasing the interiors of the fresh Zest, Tata Motors shows that it is here to switch the same perception through the quality of its products.

Mr. Ranjt Yadav, President of Passenger Vehicles at Tata Motors said, “The Zest will be exported to many of the world’s emerging markets. Among these, primary attention would be given to the markets of Indonesia, South Africa and Algeria.”

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